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Resume

 

Dynamic marketing professional with a passion for developing impactful content and communications that educate and resonate. Proven ability to own strategy, execute campaigns, and work cross functionally to deliver measurable results. Skilled at utilizing data-driven insights and harnessing CRM tools to meet and exceed objectives.

LV Collective
Marketing Coordinator

  • Lead SEO and content initiatives for 5 property websites; achieved a 212% increase in organic traffic and a 279% increase in top 3 keywords rankings for rambleratx.com (Dec 2022 to Nov 2023).

  • Craft diverse marketing materials (web copy, blogs, case studies, ads) and identify content opportunities.

  • Hire, train, and manage a team of 5 digital marketing interns across 4 markets.

  • Oversee corporate and property website optimization, including crafting landing pages and conversion rate enhancements; collaborate with vendors to conduct QA and elevate UX.

  • Act as go-to HubSpot CRM authority, delivering insights, best practices, and training while managing inbound marketing and automation techniques.

  • Manage and optimize property email marketing campaigns, including A/B testing and customer segmentation.

  • Conduct in-depth analysis and reporting on marketing initiatives, driving data-informed strategies.

  • Lead the Moontower Artist Residency Program; oversee its development, marketing, and event coordination.

Marketing Intern

  • Played a key role in email and content strategy; copy wrote and edited 100+ blog posts; coordinated 30+ marketing emails.

  • Developed buyer personas for 4 properties to support branding; aligned content with customer goals and constructed a logical narrative throughout the buyer journey.

  • Implemented and consistently refined inbound marketing strategies, including lead scoring, automated internal emails, and progressive profiling.

  • Conducted market research and analyzed trends in the commercial real estate industry to inform content.

  • Assisted in the planning and development of social media content for corporate and project specific accounts.

University Federal Credit Union
Organizational Development Intern

  • Led in-depth interviews with SMEs for blog content creation, focusing on employee engagement and leadership development.

  • Conducted a comprehensive audit of the company intranet, identifying usability pain points and proposing enhancements that significantly improved user experience and employee engagement

Skills

Core Competencies: Content Marketing Strategy, Copywriting, SEO, HTML, Email Marketing Strategy, Sales Enablement, Project Management, CRM Management, Social Media, Event Planning

Computer: HubSpot, WordPress, HeyMarket, SEMRush, Google Search Console, Google Analytics, Google Ads, Canto, Later, Excel, Microsoft Office

Education

The University of Texas at Austin

  • Bachelor of Arts in Psychology, Minor in Business; GPA: 3.87

  • Leadership: New Member Educator, Alpha Phi International

  • Professional Affiliation: Member, American Marketing Association

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